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Build Business Cases That Matter

A 1-hr lesson to learn how to effectively analyze, package, and pitch viable projects

Not All Great Ideas Make For Great Projects

Every year, millions of dollars are wasted on failed projects. One of the top reasons for these failures is attributed to the lack of alignment to strategy.

According to PMI's Pulse of the Profession 2016 report only 62% of projects meet original goals and business intent and only 17% of organizations report high maturity in the area of proving benefits maturity on their investments.


Your Instructor


Laura Paton
Laura Paton

Hi there! I am Laura Paton, founder and CEO of ba.academy a provider of online on-demand professional training and coaching for project professionals looking to improve their knowledge and delivery of business analysis. I have been a working practitioner in the project space for over 30 years...yes 30! Over the course of this time frame, I have seen a huge evolution of the business analysis profession. I have worked across many different industries and contributed to projects of various sizes and complexities. It is the longevity in the space and variety of situations I have worked through that allows me the opportunity to bring an array of real-life project experiences into the classroom.


 

An Industry Thought Leader...

My most unique experience has been leading the development efforts of some of the top business analysis standards in use across the world today!

I have served in these roles:

* Chair/author for The PMI Guide to Business Analysis

* Chair/author for Business Analysis for Practitioners: A Practice Guide

* Chair/author for A Guide to the Business Analysis Body of Knowledge (BABOK Guide) v3

* Project manager, BABOK(R) Guide v2



Your project success begins by choosing

a viable option that provides a sustainable value proposition.


Organizations with high alignment of their business analysis work

to their organization’s strategic initiatives

are nearly twice as likely to be successful in implementing

their strategies (88% versus 48% with low maturity).

Business Analysis - Leading Organizations to Better Outcomes (PMI research 2017)

This course is not open for enrollment.

Frequently Asked Questions


When does the course start and finish?
The course is online and your access begins as soon as you enroll. Because it's online, you advance through the course at your own pace at a time convenient for you. So you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as the course remains published on the platform. You may access any published course you enroll in across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will provide a full refund - no questions asked.